Privacy Policy

Effective Date: November 5, 2025

Last Updated: April 8, 2026

Fits Right Ltd (“we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use the Fits Right mobile application (“App”).

1. Who We Are

Fits Right Ltd is a UK-based company providing size recommendation technology and fitness tracking through the Fits Right App. Our services use 3D body measurement data to offer tailored size guidance for online shopping, as well as fitness and nutrition tracking features.

2. Information We Collect

We may collect the following personal data:

• Name and email address (unless hidden via Apple ID or similar)
• Date of birth (if provided)
• 3D body measurements and derived data (e.g. sizing preferences)
• Location data (when you actively use the scanner finder feature)
• Fitness and health data (when you enable health sync features)

2.1 Health and Fitness Data Collection

When you enable health sync features in the App, we may access the following data from Apple Health (iOS), Health Connect (Android), or Garmin Connect (where enabled):

• Steps and step cadence
• Active calories burned
• Basal energy burned
• Exercise sessions (type, duration, intensity)
• Heart rate
• Distance (e.g. walking, running, cycling)
• Cycling pedalling cadence
• Workout and activity history

How We Use Health Data

Health data is used solely to:

• Display fitness metrics in your dashboard
• Calculate Total Daily Energy Expenditure (TDEE)
• Adjust personalised calorie targets
• Track workouts and activity history
• Generate insights and summaries within the App
• Optimise nutrition recommendations

Health Data Storage

• Stored securely on your device and synced with UK-based servers where required for App functionality
• Encrypted in transit and at rest
• You may disable health sync at any time via App settings
• Deleting your account permanently removes all associated health data within 30 days

Health Data Sharing

• We do not sell health or fitness data
• We do not share tracking data with third parties
• Health and fitness data is never used for advertising
• Health and fitness data is used only for features you explicitly enable

2.2 Location Data Collection

We collect precise location data only when you actively use the scanner finder feature. This data is used to:

• Display scanning services near you
• Calculate distances to scanners
• Provide location-based recommendations

Location data is processed in real-time and is not permanently stored. You may disable location access at any time through your device settings.

3. How We Use Your Data

We use your data to:

• Provide personalised size recommendations
• Deliver fitness and nutrition tracking features
• Calculate calorie targets and activity metrics
• Improve and maintain the App
• Communicate with you when necessary
• Process purchases of scanning services
• Display nearby scanning services (when enabled)
• Monitor anonymised affiliate activity (e.g. via Awin)

We do not track your browsing activity on third-party websites.

4. Legal Basis for Processing

We process personal data based on:

• Your explicit consent (especially for health data)
• Performance of our contract with you
• Legitimate interests in improving and securing our services

You may withdraw consent at any time via App or device settings.

5. Data Storage

All personal data is stored securely on UK-based servers provided by IONOS. Industry-standard encryption and security practices are used at all times.

6. Data Sharing

We do not sell, rent, or share your personal data with third parties, except where required to operate and secure our services in accordance with applicable law and our data protection obligations.

6.1 Garmin Connect Data and External AI Providers

If you choose to connect Garmin Connect to the Fits Right App, we may receive fitness and health data from Garmin APIs, including steps, active calories, workouts, activity history, and related metrics (“Garmin Connect Data”). Garmin Connect Data is used solely within Fits Right to provide the health, fitness, and dashboard features that you enable within the App.

Fits Right does not share, sell, disclose, transfer, or otherwise make Garmin Connect Data available to any third party.

Fits Right does not send Garmin Connect Data to any external AI provider, large language model provider, model training service, analytics provider, or other third-party data processing service.

Garmin Connect Data is processed only within Fits Right’s own systems and only for the functionality explicitly enabled by the user.

Any future change to how Garmin Connect Data is collected, used, processed, stored, shared, or disclosed will be made only in accordance with applicable Garmin Connect Developer Program requirements, including Garmin’s prior written approval where required.

6.2 Internal Processing and AI-Assisted Features

Fits Right may use internal software, automation, and internally controlled processing tools to support App functionality, including personalised size recommendations and fitness features. Tracking data, health data, and Garmin Connect Data are not shared with external AI providers.

6.3 Anonymised and Aggregated Data

We may use and share fully anonymised and aggregated data with third parties for research, analytics, product development, and commercial purposes.

This data:

• Does not identify any individual
• Cannot be used to re-identify users
• Is no longer considered personal data under UK GDPR once anonymised

7. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Correct or delete your data
• Withdraw consent at any time
• Restrict or object to processing
• Control location and health data permissions
• Export your health and fitness data

You may delete your account at any time via the App.

8. Data Retention

We retain your data until you delete your account. Upon deletion, all associated data (including health data) is permanently removed within 30 days.

9. Children’s Privacy

The App is not intended for users under the age of 16. We do not knowingly collect data from children without appropriate parental consent.

10. Security

We protect your data using industry-standard measures, including:

• Encrypted data transmission
• Encrypted data storage
• Secure authentication
• Regular security reviews

11. Third-Party Services

The App integrates with Apple Health, Health Connect, and Garmin Connect where enabled by the user. Use of these services is governed by the relevant provider’s privacy policies. We access only the minimum data required for functionality.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Significant changes will be communicated via the App or email. Continued use of the App constitutes acceptance of the updated policy.

Any future changes relating specifically to Garmin Connect Data will be made only in accordance with Garmin Connect Developer Program requirements, including prior written approval from Garmin where required.

13. Contact Us

If you have questions about this Privacy Policy or your data rights, please contact:

Email: customerservice@fitsright.co.uk

Data Protection Officer: Fits Right Ltd, United Kingdom